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BSA is a Wisconsin based company with multiple divisions. 

We are the owner/operator of www.shopwafflehouse.com the official licensed website for Waffle House merchandise. 

BSA is also the owner/operator of www.shopamericanroadtrip.com the official licensed website for numerous brands found on the open road across the U.S. including Dunkin Donuts, White Castle, Stuckey's, Pure Oil, Bob's Big Boy and many more.


"We are not in the food business...We are in the People business"

Joe Rogers, Sr., Co-Founder of Waffle House Inc.

Waffle House restaurants have offered the unbeatable combination of good
food with outstanding service since 1955. This combination has made it a
beloved icon of the South for the past 60 years. Waffle House restaurants
provide a unique dining experience where regular customers are greeted by
name and enjoy social interaction with their servers and other customers.
All food is prepared fresh, cooked to order and served on real china in a
kitchen that is out front and in full view.
The Waffle House menu offers a variety of foods, with a breakfast focus and
features signature meals along with America's best brands. The taste,
quality and portions of the meals ensure customers receive a great value for
their money. Menu favorites include Bert's Chili and Lib's Patty Melt along
with hashbrowns served eight different ways.

Each restaurant is open 24 hours a day, 365 days a year and quality is
consistent from location to location. Customers enjoy sit-down table service
with the speed of delivery found at fast-food establishments.

Headquartered in Norcross, GA, Waffle House operates more than 1,500
restaurants company and franchisee owned. Waffle House holds the title as
the world's leading server of waffles, omelets, T-bone steaks and more. The
combination of great food, fast service and friendly experience makes Waffle
House restaurants truly a Unique American Phenomenon.

Waffle House, Inc., is a restaurant chain with more than 1,800 locations across the United States. Brand Sales , Agency LLC is the licensed and authorized owner of shopwafflehouse.com.